Happy Holidays!

November 5, 2010 – 334 Racing and their marketing partner, Seasick Marketing, are pleased to announce that both 334 Racing and Top Fuel driver Lex Joon will be making their 2010 NHRA debut at the AAA of Sourthen California NHRA Finals on November 11-14, 2010 in Pomona, CA.

A Federation Internationale de Automobile (FIA) Champion in Top Fuel, Lex Joon has been competing professionally for over 25 years and is recognized as the most successful Dutch drag racer ever.  Lex appeared in his first NHRA race in Las Vegas, 2009. “It is awesome to be back in the U.S. and to have joined forces with 334 Racing, Kevin Poynter, and Seasick Marketing. I am anxious to get back out there and see all of the fans that supported us when we were here in 2009, and race with KP . I look forward to a successful and exciting year of racing in 2011 here in the states, and an opportunity to represent our sponsors.”  - Lex Joon

334 Racing owned and operated by Lex Joon and NHRA Championship Crew Chief Kevin Poynter as a means to get Lex into a NHRA Top Fuel driver’s seat consistently and permanently. After months of hard work and contracting Seasick Marketing,to help build the marketing platform for the team, the dream is about to begin for Lex, Kevin and the rest of the 334 Racing team.   Murray Company, Koppl, Team Dirty Girls, Autoparts Zaandam and MPM Oil are set to sponsor the team in ponoma. “All of us at 334 are extremely grateful and excited about our new opportunities with Lex Joon, Seasick, and our sponsors – whom have all worked so very hard in giving us this opportunity to go racing. Now, let’s go racing!” – Kevin Poynter

For more information on 334 Racing and Lex Joon please visit www.334racing.com  

Seasick Marketing is a sports marketing company focused on event and athlete management, as well as sponsor sales and activation. Seasick Marketing has been representing James Day and 334 Racing since 2009 and 2010 respectively. For more information on Seasick Marketing please visit www.seasickmarketing.com

During this year we decided to have a professional marketing agency involved into our business and bring our team to the level we want it to be. The people in this agency are familiar with working with high dollar companies and know their demands when marketing is on the agenda.  It probably will take time to find the right match for our team but that’s what comes with this adventure. 

In the meantime we are trying to find an opportunity to attend the last two NHRA races of the 2010 season in Las Vegas and Pomona. We attended the US Nationals race at Indianapolis (INDY) just to visit friends and, at the same time, working on the future of our team.  That is the very cool thing about dragracing; You have friends all over the world. It doesn’t matter if it is a driver, crew member or a fan you always feel very welcome and appreciated.  

When you take a look at our homepage you can find a link to WFO Radio, an internet radio station with Joe Castello giving all the latest news about drag racing. We met Joe and his colleges, Gio and Phil, during our stay at Indy; those guys are really cool and are creating a new type of deal using the internet as a transmitter to inform all the drag racing fans what’s going on with their favorite sport all over the world.  

Talking about Indy, Gerda and Lex took a break for a couple of days; it had been a while since they had one.  Normally they go to the last NHRA race in November which is Pomona but now they were racing there so didn’t had a chance to take a little holiday.  Than Indy came and they thought it was a great idea to go there, it’s a great experience and they had a great time!  One of the highlights was seeing Don Garlits walking around in the pits and Bob Glidden racing in the Pro Stock car class. He didn’t make the field but after each qualifying run the audience gave him a standing ovation - awesome how the American fans honor their heroes.  As Bob Frey said, where in the world do you get a standing ovation being ‘not qualified’?  It was also great to find out people hadn’t forgotten Lex and our team after our two race streak last year. Our car and crew member can be seen on the Full Throttle banner in the pits. It’s incredible how many fans did recognize our driver and team manager, even ESPN did an interview with Lex about our plans regarding racing.  One thing is obvious - they want to see the team back on the American tracks!  

For details or information regarding the American Tour 2010 you can contact our team by sending an email to USATour@lexjoonracing.nl 

Moving things forward.....

“To take two steps forward in the sport of Top Fuel Drag Racing, sometimes you have to take one back; at least this is  my  philosophy on how  I  can make the next step in  my  career.  As a die hard racer,  I  would rather spend time behind the wheel of  a  8000 hp Top Fuel Dragster. But, up until now,  I  have  to make  my  first run down the track in the 2010 season.  We are using this season to fine tune the team in the USA. And, when we are ready, besides running the car in the NHRA series, we will  look into running a few events in the 2011 FIA European Championship Series.  Mantorp Park (Sweden) and Hockenheim (Germany) will be on the list, in an effort to promote our European sponsor and partner, MPM, who has supported our efforts and success for many years, and is now showing great interest in assisting our endeavours in the USA."  

Being  the most successful drag-racer in the Netherlands  was just the first step in my career .  In 2005  I  became the first Dutchman to win the FIA Top Fuel European Championship. And, in 2007 and 2008  I came a close runner-up in this prestigious European Championship.  During  my  career,  I  smashed numerous records at several tracks across Europe. But, the one that stands out in his mind the most is the one he set at the NitrOlympics in Hockenheim, where  Lex  had the opportunity to participate in the night show where  the race cars  produced large header flames, lighting up the fans, as he powered down the quarter mile track. 

Following  our  racing in Las Vegas and Pomona at the end of last years’ Full Throttle season,  we  made the decision to leave the whole racing operation in California with the vision of moving forward with  our ambition, by embracing the opportunity to compete at the highest level within the sport. My aim is to be at the top of the class in the U.S., which will be the ultimate step in my career. This is going to be the most important and at the same time the most difficult challenge I have ever faced in my racing career.

American marketing agency, Seasick Marketing, is working overtime to find the right commercial partners to come on board, so that  our  team can commence building their success story in the U.S..   Lex Joon Racing  has partnered with U.S. based 334 Racing, to give themselves the perfect American background, and procure us with an official U.S. status. Together we are confident that the team has the experience and equipment to make a positive impact on the sport in the US, and get the desired results for  our  partners and crew. We  are more than aware that it will take a little time and a lot of patience to get the team fully funded and in a position to race and compete at this high level in the sport. But, regardless of any issues or difficulties that may arise, the collective team is confident they can take it all in stride and get the determined results  we all  seek.